In a bid to reduce single-use waste without compromising convenience, McDonald’s partnered with Loop to introduce a reusable coffee cup - designed for real life, and built to return.

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Customers could enjoy their hot drinks in a sleek, durable cup, then simply scan and drop it at a Loop Return Point to be professionally cleaned and reused again and again. It’s a small ritual, morning coffee, with a big shift in impact. This simple, circular solution showed how even the most everyday moments can lead the way toward a more sustainable future.