Carrefour’s ongoing partnership with Loop brings reusability to everyday grocery shopping, seamlessly integrating returnable packaging into shelves across stores in France. From pantry staples to household essentials, customers can now shop familiar products in durable, refillable containers designed to be returned, cleaned, and reused.

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This living system continues to grow, adapting with real customer use and expanding across new locations. It proves that circular retail can scale - and that convenience and sustainability don’t have to be at odds.

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This work is supported by a mix of in-store communications, educational content, and photography that captures the quiet, real-world moments of this evolving journey. As more customers return, so do the containers - again and again.