The visual identity of Loop Diaper Service reimagines modern cloth diapering - effortless, sustainable, and designed for real life. Through thoughtful branding, digital design, and strategic marketing, the launch of the Loop x Charlie Banana pilot introduced a service-first approach to reusable diapering, making it more accessible and convenient for parents.

​

From website development to email campaigns and paid ads, every touchpoint was crafted to engage, educate, and inspire. The creative direction didn’t just sell a service - it positioned Loop as a movement toward accessible, waste-free parenting, making sustainable choices seamless and second nature.