I worked in-house with designer Sophie Conran to deliver creative direction across multiple seasonal launches and brand partnerships, shaping the look and feel of her luxury homeware collections. These projects were inherently seasonal and sales-driven, with a focus on presenting products in an aspirational lifestyle context while driving commercial impact.

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I led art direction and styling for product, lifestyle, and food photography, collaborating with partners including Portmeirion, Burgon & Ball, Peggy Porschen, Biscuiteers, Nyetimber, and Black Cow Vodka. Beyond photography, I produced catalogues, brochures, email campaigns, and social content to support seasonal sales and gifting moments, ensuring a cohesive experience across print, e-commerce, and digital channels.

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Each project balanced heritage-inspired storytelling with commercial objectives, creating content that felt premium, approachable, and consistent across every touchpoint. The work demonstrated how seasonal creative can drive both sales and brand love - reinforcing Sophie Conran’s position in the lifestyle and homeware market, while building a visual identity that was timeless, elegant, and commercially effective.

 

Photographer: Mark Scott.